Customer focused selling

Use people science as your sales secret weapon. Take the mystery out of your sales performance and give your reps the tools to better understand prospects and themselves. This workshop combines a skills assessment with targeted learning to help participants quantify and improve the skills needed to execute a strategic approach to selling.

Customer focused selling impacts

  • Improved sales performance through benchmarking and continuous development of your salesforce

  • A strategic approach to selling that capitalizes on the talent and strengths of your sales team

  • Increased sales conversion rates driven by the clear articulation of value and understanding of the client’s viewpoint

What is the sales skills assessment tool (SSAT)?

The SSAT is a sales assessment that generates actionable data to increase the sales production and customer interaction skills of your whole team by providing an objective look at people’s strengths, skills, and areas for improvement.

A strategic approach.

  • Does your team understand the prospect’s perspective and have the capability to show them the value of your product?

  • How quickly does your team identify the characteristics and needs of people with different buying styles?

  • How effective is your team at effective listening, empathy, and communication skills to guide conversations?

The newest superpower: understanding people

The PI Behavioral Assessment™ is more than your standard-fare personality test. It identifies and categorizes workplace motivating drives to provide deep insights into the behaviors and motivations of your colleagues and employees. This source of unbiased insight drastically improves empathy, communication, and collaboration on your teams. Improving leadership.

PI’s scientifically-validated behavioral assessment measures four factors (Dominance, Extraversion, Patience, and Formality) and maps a specific behavioral pattern for each employee or candidate. Assessments are available in more than 70 languages for global teams.

“The price is what you pay. Value is what you get.”

Warren Buffet

Whatever form development takes, the organization should make sure it’s meeting the needs of its employees and its managers. After all, employee development isn’t just a perk for the employee, it’s a perk for company as a whole.


Companies need to develop people faster, deepen their bench strength, and prepare leaders to lead a global workforce.