Hiring and Retention Tips

November 6, 2018

Hiring and Retention Tip #1

NEVER hire another candidate until you put them through a personality profiling test.

It doesn’t matter the level of the position. TEST everyone!

Anything less than 5 hours of effective interviewing is nothing more than closet psychology. You’re just guessing what’s behind the curtain. Yet, hiring for attitude, behavior, and cultural fit is just as important as measuring whether the candidate can perform to your expectations.

Hiring and Retention Tip #2

Define Success for every position.

Identify the outcomes, deliverables, expectations, metrics, and KPIs. Link this back to organizational and departmental goals. Define your expectations on a timeframe from 30 days extending out to 12 months. Work backwards like Covey mentions in the “Seven Habits of Highly Effective People.”

The criteria for defining success should be: what would a top 25% candidate, an “A” player, be able to accomplish. Set stretch, tough expectations that are achievable for a top performer.

Do NOT dummy down the job. Do NOT set minimums for which someone can keep their job by you tolerating weak or average performance. DO NOT fall victim to using a traditional job description which is a worthless tool for managing and predicting performance.

Defining expectations for hiring helps move your level of hiring accuracy and success into the 80-90% range. NOT setting expectations and defining success results in a hit rate of 50% – basically CRAP SHOOT Hiring.

The NUMBER ONE reason for hiring failure is not defining success. Eliminate this cause of hiring failure, and you’re bound to beat the odds on hiring someone who can achieve your expectations.

Hiring and Retention Tip #3

The greatest interview technique I’ve discovered after 1,000s of interviews is to ask for an example in the interview. Help your members be successful in hiring the right people by urging them to ask for examples.

From this point forward, every time a candidate opens their mouth, words spew out, you should have a knee-jerk, visceral, immediate question: Could you give me an example?

Stop accepting superficial, ambiguous, generic, and non-specific answers. Get an example for every comment, strength, statement, claim that ushers forth from their mouth. This one tip will boost your interviewing success right through the ceiling. You’ll be amazed at the depth of information you collect, and how quickly the best actors/actresses self-implode without substance.

By the 37th time, you’ve said: “Could you give me an example?” Hopefully, they are thinking proactively to offer one since they know the question is coming. You’re literally teaching the candidate real-time how to give you the data you need in the interview.

In my workshops, almost everyone agrees that candidates lie, embellish, and exaggerate over 100 percent of the time. Why? Because they know it’s easy to get away with faking it. They know you’ll never dig, probe, validate, cross-reference, or request additional information. They are comfortable lying, embellishing, and exaggerating everything: job title, responsibilities, accomplishments, skills, and abilities.

Once you start to ask for examples, you are now on a quest or the truth. If they’ve done it, they can talk about it all day long. If not, they’ll choke, implode, and disintegrate before your very eyes within seconds.Test this technique of asking for examples in your next interview with every answer or statement made by the candidate.

Hiring and Retention Tip #4

Posting Generic Job Descriptions onto Generic Job Boards is dysfunctional.

From this point forward, STOP allowing your members to post traditional and generic job descriptions!

Instead, I recommend posting a more compelling, outrageous, bold, marketing-oriented statement that gets at what a potential candidate will learn, how they will matter to your success, and what they will become for having been in that role for 18-24 months.

I’ve listed at the bottom of this article a couple of links to other articles I’ve written about writing COMPELLING MARKETING STATEMENTS.

I’ll use the next couple of Hiring HOT TIPS to drill into this idea a little further. Thousands of my clients over the last 20 plus years have filled their funnel with much better candidates through the techniques of posting, networking, and referrals through the use of a COMPELLING MARKETING STATEMENT – NOT a job description.

We go into granular detail in our best-selling book “You’re NOT the Person I Hired” with the Chapter titled “How to Attract the Bottom Third of the Candidate Pool.” Hopefully, you have a copy of the book. If not, shoot me a connection invite on LinkedIn and I’ll attach as a link to the PDF of the book.

Posting a generic job description on a generic job board is so bad that we have a nickname for it – we call it “Drill Sargent Advertising” because it sounds like a drill instructor in basic training screaming at you: Don’t bother applying unless you have 2 of these skills, and 1 of these experiences

The vast majority of candidates couldn’t care less what is traditionally listed by employers – something that resembles ordering from the fast food line – as in “I’ll take fries and milkshake with that 12 years of experience.” Great candidates want to know in clear language what’s in it for me – what will I learn, how will I matter, and what will I become.

When companies allow traditional job descriptions to masquerade as an effective attraction or marketing tool, you tend to attract the bottom third of the candidate pool. This group is what many of my clients call the “Best of the Worst”, or the “Cream of the Crap”. It’s the 298 candidates out of 300 that are just flinging resumes at you praying you’ll take pity and grant an interview. At best it’s a tactic that resembles “POST and PRAY.”

Sometimes, you get lucky. There is an old adage in the recruiting business that goes something like “Even a Blind Squirrel Can Get a Nut Sometimes”. Unfortunately, building a great team or organization on hope and luck is not a particularly good strategy.

Hiring and Retention Tip #5

Be a magnet to candidates. Draw people to you.

STOP thinking of attracting candidates like your qualifying them first.

START thinking with your marketing hat on of why would someone want to leave their current job and come to work for you in this role? It’s a radical departure from the traditional approach of attracting potential employees.

Most successful and high performing candidates don’t need your job. They are open to a better opportunity, but they are not out of work, being pushed out of their current company, or desperate for a new job.

These folks want a great opportunity. Studies show that 50-70% of the employees in any company are looking to see at any given time whether the “grass is greener” somewhere else through job boards and networking. These percentages correlate closely with the level of employees who are disengaged and dissatisfied with their company, boss, and whether they matter.

These potential employees are not firing off resume after resume. They are very selective in what they will consider. The question is how do you get them to raise their hand to consider your opportunity?

In my last HOT TIP, I declared that you should STOP using job descriptions as your attraction marketing tool. We’ve discovered over the last 20 years, that great candidates who are open to a better opportunity (50-70% of all employees) will respond to a more compelling marketing statement rather than a job description.

These folks want to know what’s in it for me? They don’t care that your job descriptions have a laundry list of qualifications. They don’t care that your job descriptions read like ordering at your favorite fast food restaurant, as in “I’ll take that with fries and milkshake.”

These folks want to know what will I learn in this job, what impact will I have (will I matter to the company, my teammates, our customers), and what will I become when I pop out of the tunnel after 18-24 months in this role?

If you cannot answer these questions in clear language that’s not ambiguous, generic, fluffy statements, then you stand a good chance of improving the quality of candidates landing on your doorstep through advertising, networking, and referrals.

Hiring and Retention Tip #6

Be bold, outrageous, compelling, seductive, and edgy in your headlines. Put on your creative marketing hat – not your traditional human resources hat – to attract great employees.

Send a message that screams warmth, welcoming with open arms, and desire for you to join us. Put yourself in the candidate’s shoes – why would they want to read about your opportunity based on the headline?

In my last Hiring Hot Tip, I recommended never again allowing a job description to masquerade as an advertisement or statement of work to attract a great employee.

Step 1 of writing a Compelling Marketing Statement is a great headline. This is probably the first thing taught in marketing programs and is drilled into copy writers at an early stage. If the candidate doesn’t find your headline compelling, why would they bother to look at anything below it?

Traditional job descriptions with advertising headlines duplicating the job title are about as boring, mundane, and uninteresting as possible. You have to grab the attention of a potential employee like whacking them between the eyes. When are most people looking at jobs – they are doing it on your watch at work, while they are multi-tasking with 3-4 other items like answering the phone, writing emails, and filling out spreadsheets.

Get their attention. Be different. Give them a reason to read about your opportunity.

Perhaps, a few examples will help. By the way, the Chapter, How to Attract the Bottom One-Third of the Candidate Pool, in our book, You’re NOT the Person I Hired, goes into granular detail on how to write compelling headlines.

You’re looking for a Director of Human Resources. Instead of using that job title as your headline, perhaps you should call it:

Chief Talent Officer

Talent Gardener

Chief Cultural Officer

You’re looking to hire a receptionist. In the Chicago metro area, how many receptionist positions are being advertised right now – thousands. How do you get your opportunity to bubble to the top and grab the attention of a potential employee? Maybe we should use one of the following headlines (remember the job title is still receptionist):

Front Office Ambassador

Head Greeter

Director of First Impressions

Are those headlines not slightly more compelling than the job title “receptionist”?

Recently, a client asked me to help them create a Compelling Marketing Statement for a role in which they were struggling to find candidates. My client manages hotel properties in exotic locations around the world. They were looking for a corporate manager of engineering to ensure that everything mechanical in a guest room works perfectly. The headline we used that drove an incredible response was: Captain Kirk is seeking another Scotty.

Hiring and Retention Tip #7

In our last Hiring Hot Tip, we talked about the need to write a compelling headline for advertising and networking messages. Once a candidate gets excited by your headline, you then need to hook them by challenging them with one question: to consider that not raising their hand might cause severe regret. Paint a picture of remorse in your one sentence question if they don’t raise their hand, they’ll miss out on something very unique and special.

Show in this one sentence what they’ve been missing, what they will overcome, and what benefits will rain down upon them for considering making a move – financial security, more money, promotions, accolades, personal growth and learning, higher levels of impact and “mattering” to management and clients/customers.

Keep in mind that this large group of candidates are not blasting their resume all over the Web to every open position. They don’t need your job. They don’t have to leave their current company. These candidates want to understand why should invest time with you? What do I get if I just stay here and don’t put forward an application?

Here’s an example: Let’s say you’re looking for a Controller or CFO. You want someone who can do more than basic debits/credits. You would like someone who can put together cash flow forecasts, budgets, variance analysis, dashboard metrics/reporting, and customer profitability assessments.

Your CHALLENGE Question might go something like this: Tired of being relegated to NOTHING more than a back office function?

CFOs and Controllers would look at this challenge question, and think “that’s what I’ve been waiting for all this time. They are thinking to themselves – my job sucks. I do feel like I get no respect, I’m not involved in helping to advise or recommend business solutions, I don’t matter, no one cares whether I am here or not. I should raise my hand and check out this opportunity – because that statement “speaks to me.”

We want to answer the question: Why would you leave your current job and come to work for us in this specific role?